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SmartPhone Plus or PC Plus?

Apple think we have entered the post-PC era, Microsoft believes that we will enter the era of PC Plus. On the surface, this seems to be two tricks in playing with words. However, if we change a point of view, things will clear up. The two companies are not only defining in the era, more importantly, in their own way to judge.

iPad as a catalyst, is leading the Tablet PC era. Windows-centric PC industry, regardless of the operating system or chain, are faced with the impact of this new power unit. As Microsoft said, the Tablet PC in content creation and exchange are still not as efficient as PC. But the iPad's good sales seem to prove that, the user focus on content consumption can not be ignored, and the requirements of a good experience is enough to create a new market.

If the Tablet PC with accessories and applications, content creation and exchange make up for their shortcomings, will further threaten the PC? When the 90% of the users' activity is on the Tablet PC, their problems may not be entangled is to buy flat, but the tangle is to buy PC.

When the PC has become the professional tool, and users gradually abandoned PC when they select the tablet PC, Microsoft will lose the dominance in personal computer market. Tablet PC is still in its infancy, replacing the PC is still some way off, but there is no doubt that this is an inevitable trend.

Microsoft has clearly smell the danger, but they are also taking action. Microsoft's next operating system, Windows 8 is not only a desktop, but also a Tablet PC system. In Microsoft's view, the Tablet PC is still a PC, so the Tablet PC operating system to build on the ecosystem still need to use PC mode. Tablet PC is the PC Plus.

This is entirely different from Apple's philosophy. Whether it is Apple's operating system or Tablet PC ecosystem, it's more like the big-screen smartphone. In Apple's view, the Tablet PC is a SmartPhone Plus.

So, what about Google? Google's Android system has firmly occupied the smart phone market. But Google hasn't made a difference in the tablet PC market. We can say that the tablet PC market, Google and Microsoft are still in the start line. In this market, Google's business model is very similar to Microsoft's. However, similar in concept to Apple, Google also think that the Tablet is SmartPhone Plus.

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